WEBSITE ARCHITECTURE AND BUILDS

As the center of your marketing universe, your web site has to embody your brand and function as your digital brand ambasssador, sales rep, and storefront. Our initial build projects are often composed of the following steps:

• Choice of Content Management System

• Brand review

• Messaging and Persona review/creation

• Information architecture

• UX design

• Content audit/editiorial calendar

• SEO research

• SEO implementation

• Storefront set-up

• Analytics set-up 

Existing sites also deserve a freshening-up as tastes, technologies, and conventions change. We follow a review process similar to that we use when establishing a new site to identify critical areas for improvement. ​