LEAD GENERATION

One size does not fit all when it comes to lead generation. B2C companies are looking for quick transactional leads. B2B companies are more likely to be in a long sales cycle, with expensive products requiring a repeated touch and customer journey. 

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We'll help you build custom lead gen programs just right for your business. We'll ensure they make the most of invested resources and avoid pitfalls that create diminishing returns.

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Lead generation programs may include:

• Current program and system audit and analysis

• Promotional channel selection 

• Display ad artwork and copy creation

• Email journey architecture

• Email writing and system set-up

• Landing page builds and optimization

• Marketing automation integration and operation

• Analytics, reporting, and testing

• Scoring and journey databasing